Our latest thinking

Conscious Capitalism goes to the Movies


We are looking forward to the premier of the 'Good Fortune"  which is a documentary that chronicles the fall and ultimate rise of Austin billionaire philanthropist John Paul DeJoria, and the rise of ‘conscious capitalism’.

The movie which premieres tomorrow, Oct. 14 at the Paramount Theatre as part of the Austin Film Festival, documents the life of Austin billionaire John Paul DeJoria, chronicling his escape from gang life and homelessness as well as his ultimate success as a salesman (Paul Mitchell, Patrón) and his longtime campaign for “conscious capitalism” and good works.   The spotlight will shine on what we know and believe is a better way of doing business, which can only be "Good".